On Monday, Deirdre Findlay started her first day as Sonos' chief commercial officer, a newly-created position that's an amalgam of chief marketer, chief revenue officer, and chief customer officer. As a high-end speaker brand, Sonos has found itself in an enormously competitive category that has been plagued with weakening consumer demand. Next week, Findlay said her team will start digging into what Sonos knows about its customers. Findlay also needs to figure out how to convince new customers to buy Sonos products. Whether or not Sonos continues to target new consumers who want more affordable electronics is something that Findlay is still figuring out.

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Persons: Deirdre Findlay, Sonos, Findlay, Condé Nast, Patrick Spence, Spence, hasn't, She'll Organizations: Google, Business, Retailers